Emergen-C Digital

My team supported the Emergen-C brand by creating regular social content for their Instagram and Facebook channels. We handled it all in-house: concept sketches, props, food styling, photography and animation.

We shot quarterly content featuring a range of models, locations, and lifestyle/seasonal themes. Limited budgets and schedule required me to use not only my skills as a designer and Creative Director, but to take on roles as Director, crew, cameraman, location scout, and even wardrobe.

With Emergen-C's PR team at Coyne, we created content to support events and partnerships with lifestyle brands like SoulCycle and Daybreaker. For the Daybreaker NYC event shown below, we were up at 4am with a bunch of other maniacs to document a high-energy experience of yoga and dance before the workday even started. With carousel and IG Story-based content, we shared the event's moments for an audience hungry for healthy and fun morning rituals.

I worked alongside the teams at Grey, Method, and The Lift as we simultaneously shot for both broadcast and our corresponding social content. Just a quick trip into a Mexican jungle for a few seconds of kayaking and hiking footage. NBD.

During Emergen-C's rebranding, my team played a key role in establishing digital standards within the overall brand usage developed by Elmwood. These YouTube Pre- and Mid-roll ads are two of the first live projects of that initiative.

From conceptual sketches to in-house photo shoots and animation, I also created monthly content to support seasonal retailer initiatives.