Danimals.com

Danimals is a brand of yogurt cups, yogurt pouches, and smoothies for adventurous kids. We handled the UX / information architecture, prototypes, and high-fidelity design for the Dannon-owned brand.

Creative Director

Ed Adams

ux

Ed Adams

jr. art director

Dave Haase

agency

Revolution Digital

mockups of danimals.com in phones behind of splash of fruit and yogurt

planning + ux

To complement marketing needs and high-level usage data, the site was designed to handle the core elements of the brand: 3 categories of products (plus individual flavors), product detail (with prioritized nutritional information), seasonal promotions, recipe content, ingredient sourcing information, and a section for branded kids' games—both digital and printable. The website was designed responsively and planned around the perspective of various "mom" personas: busy, on-the-go people of varying income levels, with ingredients and kids' nutrition top-of-mind.

design + prototype process

The wireframes were designed using Sketch and then integrated with InVision for prototyping across mobile and desktop. The prototypes were then shared with Dannon's internal developers to get a jump on development prior to high-fidelity design.

hi-fi designs

After the initial UX and prototype phases were complete, we moved into high-fidelity designs of key pages— establishing styles for color, typography, UI elements (navigation, buttons, forms, etc.), and imagery.

mockup of danimals.com in a laptop and phone

ed adams

CREATIVE DIRECTOR +

maker

artist

dad-joke-teller

code fiddler

photographer

web/ux designer

Motion artist

illustrator

Designer

ed adams

ed adams

creative director +

Danimals.com

Creative Director

ux

jr. art director

agency

planning + ux

design + prototype process

hi-fi designs

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