Emergenc.com

I developed the site's overall organization and flow based on new brand standards, product line expansion, the addition of recipes, eCommerce integration with WorldPantry, and the need to integrate with targeted ad and social campaigns. In order to work with Pfizer's internal (overseas) development teams, as well as multiple layers of US-based corporate stakeholders, the need for a thorough IA document as a single point of reference was essential.

When we started working with Emergen-C, they were stuck in a world of clashing colors and cringeworthy googly-eyed oranges that never positioned the brand as a healthy, reliable, or high-quality lifestyle product. We took cues from their latest commercial and extracted a digital brand system that was integrated throughout the site—including typefaces, videos, product, and lifestyle imagery. Note: the current live site as of 2020 is not the site we designed.