evian us open

Evian® natural spring water has been a proud partner of the US Open for over 30 years. To enhance the on-site promotions for the event, I lead and created the digital and social media activations that amplified participation for both US Open attendees and evian's social followers.

Creative Director

Ed Adams

art director

DeAnna Stephan

producer

Gary Gimelfarb

agency

Revolution Digital

Evian US Open bottle in a woman's hand looking down at pink tennis balls and fresh cut grass

social content

To support the US Open event, we produced a series of master brand social posts in order to bring the Live Young (oversize) campaign into the world of tennis. We spent two days on-site at Arthur Ashe Stadium shooting the content with a "crew" of three: me, an Art Director, and our Producer—handling all aspects of photography, props, and later on, retouching and animation.

The oversize hoodie/ball images were all shot in-camera using precise measurements for camera distance, height, and focal length for consistency — enabling a highly simplified process in post without concern for model positioning, hand positioning, or lighting inconsistencies.

The 'Evian Oversize' campaign encourages consumers to see the world through a more youthful perspective

woman holding evian fan and giant tennis racquet

oversize evian bottle forced perspective

woman leaning on giant evian bottle at the us open

capturing the evian day story

In addition to our pre-planned branded content, we were also tasked with collecting static documentary content throughout the day. With a booth full of oversized props and some ecstatic brand ambassadors, we had plenty of opportunity to tell the Evian Day story.
Photography by Ed Adams and Adam Ciccarino

happy tennis fan holding an oversized evian tennis ball

oversized tennis racquet and tennis ball

evian drop with tennis court in the background

woman holding oversized evian racquet and ball

two women with oversized evian bottle and bag

jumbotron content

The evian experiential crew had developed a tennis-court themed photobooth full of oversize props to support the Live Young campaign. In order to push US Open attendees to the booth, we shot inspirational example photos in our in-house studio and created an animation to play on the stadium's jumbotron and screens throughout Arthur Ashe stadium. I personally handled all photography and animation.

woman holding giant tennis racquet and tennis ball

arthur ashe stadium jumbotron with evian photobooth ad

ed adams

CREATIVE DIRECTOR +

maker

artist

dad-joke-teller

code fiddler

photographer

web/ux designer

Motion artist

illustrator

Designer

ed adams

ed adams

creative director +

evian us open

Creative Director

art director

producer

agency

social content

The 'Evian Oversize' campaign encourages consumers to see the world through a more youthful perspective

capturing the evian day story

jumbotron content

behold, more work:

De La Hoya

Emergen-C Digital

Danimals.com