Light + Fit

Working with the team at MoSoMos in Brooklyn, we shot two stop-motion ads to tie into the latest :15 TV spot. Our strategic approach was grounded in data that informed both our audience segmentation as well as the visual/content choices we made. To round out the campaign, we shot and animated multiple pieces of additional content in-house.

To display the variety of flavors—and to test effectiveness of color and format—we shot one model in a series of flavor-coded wardrobe. Each shot was identical to the original hero—allowing us to play with split screen, grids, and jump cuts across a single action.

Later that same year, the brand updated their packaging and needed additional support for the Zero Artificial Sweeteners product line. We produced a series of flavor- and lifestyle-focused (dark) ads targeted to very specific audience segments.

We produced a ton of additional organic content for everything from recipes to lifestyle to product-hero shots. These are a few of my favorites that I art directed, styled, and photographed in our in-agency studio.