Lost + Found: Social

With the release of the limited edition evian bottle featuring a pattern by designer Christian LaCroix, we documented the release party at the new Redbury Hotel in NYC with a night of organic social content for our followers. No crew, limited gear, and a challenging environment for photography made this one for the books.

Revolution Digital worked on ChapStick social content since it first launched in 2008 on Facebook. Though most of the content was product-focused and handled by a very talented AD on my team, I occasionally headed up model photography for select campaigns. Below are some example shots that I directed, lit, shot, and retouched for ChapStick's social channels.

We needed to position ChapStick as a beauty brand in order to support a new line of premium products, so we delivered a series of social campaigns that targeted Millennial and Gen Z consumers. During the height of the pandemic, we integrated remote model shoots with a studio in Virginia (that required my live direction via zoom) and also executed product shoots in our own homes. Combined with content strategy encompassing natural ingredients, aspirational lifestyle moments, and premium executions, the result was $1.9MM in sales in 6 months.

After years of working with B&G foods on brands such as Cream of Wheat, Ortega, and NY Style chips we had the opportunity to show them what we could do for Green Giant. So we made a stop motion animation in our studio for their new cauliflower pizza crust.

In order to communicate the transfer of plastics from traditional non-stick pans vs. Greenpan's healthy ceramic alternative, we developed a series of posts comparing "plastic" food to real, healthy food. The final videos weren't what I wanted, but the concept and production quality still hold up. There's nothing quite like the smell of melted crayons on an old non-stick pan :)